Guild Living founds
Open and inclusive communities for all ages is at the core of what Guild Living does. By founding the STOPageism campaign, we aim to end ageism in the UK. We don’t do that alone but together with a wide variety of partner organisations that share the same belief and goal.
Better together Through partnerships
Through STOPageism we bring together 50+ organisations including companies, charities, and individuals such as Alzheimer’s Research UK, Care England, the University of Bath, Ashton Applewhite from Old School and TED Talks, CBRE and many others.
The second focus is to make our cities more accessible and age-friendly for people of all ages – inside and outside of buildings.
The third focus is to make services such as technology and financial services easier and fairer to use.
CAMPAIGNING TO MAKE CHANGES THAT COULD GREATLY IMPROVE PEOPLE'S LIVES
There are four goals we are working towards to stop ageism:
- Measure society’s ageism over time with a national ageism survey.
- Change the negative portrayal of older people in the media by adding ‘age’ to the Editor’s code.
- Add more communities to the WHO’s Age Friendly Cities and Communities Movement.
- Gain a Commissioner for Older People in England and Scotland.
Educating society on ageist issues
By raising awareness for ageist issues, we hope to make a positive change in people’s lives and society. The STOPageism partners are committed to sharing research and stories and interacting with the media to change attitudes towards ageing.
Join us to STOP ageism
Join STOPageism, and we can work together to end ageist issues! Stay in touch by signing up for our newsletters here or if you are interested in becoming a partner, then click on the link below. Let’s stop ageism together!