(Last update: 26/03/2026)

This page describes how we process users’ personal data when visiting this website under Art. EU Reg. 2016/679 (GDPR).
The information below refers only to this website and does not concern other websites, pages, online services, or external resources that can be reached via any hyperlinks published there.

The Owner of the Data Owner of the Darais Guild Living International Italy s.r.l., 50129 Florence (FI), Via Duca D’Aosta 20, VAT No. 07271070489. The Owner of the Data Owner of the Daracan be contacted by email at jessica.serafini@guildliving.com.

Categories of Data Collected

Data provided by the user

We collect and process data in accordance with the principle of data minimization and therefore we ask you to provide only the data necessary to achieve the purposes of the treatment. The data you voluntarily provide are those entered in the contact form (first name, last name, email address, phone number and any personal data included in the message), in the blog comments section (first name, last name, email and comment) or by completing the questionnaire.

Browsing data

The IT systems and software procedures used to operate this website acquire, during their normal operation, certain personal data whose transmission is implicit in the use of Internet communication protocols. These data are not collected to be associated with identified individuals, but by their very nature could, through processing and association with data held by the Owner of the Data Owner of the Daraor third parties, allow users to be identified. These data include: IP addresses, domain names of the computers and devices used by users connecting to the site, URI/URL addresses of requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response (successful, error, etc.), and other parameters relating to the user’s operating system and IT environment.

Cookies and Other Tracking Technologies

As to cookies and other tracking technologies, please refer to our Cookie Policy.

Purpose of processing

The data collected by completing the questionnaire are processed in order to:

  1. a) Allow navigation on this website and monitor its proper functioning and security;
  2. b) Provide the User with the requested information and make further contact, including pursuing any potential negotiations if of interest;
  3. c) Arrange visits, inspections and trial stays at the facility upon request;
  4. d) Provide information about other activities carried out or planned by the Owner of the Dara, its residential facilities and/or dedicated promotional events and/or marketing activities, including through the sending of newsletters, brochures, price lists, images, event documentation, catalogs, videos and similar materials via email, media channels or phone (WhatsApp, Telegram, SMS, iMessage, Messenger, etc.);
  5. e) Obtain anonymous statistical information on website navigation;
  6. f) Comply with legal obligations (including tax, accounting and administrative), national and EU regulations, and orders issued by judicial or administrative authorities.

Legal basis for processing

Processing is based on the data subject’s consent as well as, for the purposes referred to above, compliance with legal obligations.

Methods of processing

Personal data are processed using paper and electronic means in compliance with applicable laws.

No automated decision-making processes are carried out.

Data retention period

Personal data are retained for the time strictly necessary to achieve the purposes for which they were collected, in accordance with legal requirements or until a request for modification or deletion is made by the data subject.

Consequences of Not Providing Personal Data

Providing personal data is optional. However, failure to complete mandatory fields in forms will make it impossible to provide the requested service.

As to cookies and other tracking technologies, please refer to our Cookie Policy.

Recipients of data

Personal data may be shared with affiliated companies within the corporate group. They will never be publicly disclosed.

Data may also be shared with web hosting providers, website maintenance providers, system administrators, CRM platforms, call centers, marketing agencies, social media managers and consultants.

Data may be transferred and stored on servers within the European Union.

Rights of the data subject

You may exercise the following rights at any time:

  • a) Rectification of inaccurate data;
  • b) Deletion of data (Art. 17 GDPR);
  • c) Restriction of processing (Art. 18 GDPR);
  • d) asking and obtaining information about the recipients of personal data;
  • e) Data portability (Art. 20 GDPR); The user shall have the right to receive the his/her personal data that he or she has provided to the Owner of the data, in a structured format, commonly used and readable by automatic system
  • f) Objection to processing: objecting at any time, for reasons relating to his/her particular situation, to the treatment of his/her personal data pursuant to Article 6, paragraph 1, letters e) or f), including profiling based on such provisions

User may exercise his/her rights at any time by contacting the Owner of the Data at the contact details above. User also have the right to lodge a complaint with a supervisory authority (for Italy, the Italian Data Protection Authority, or Privacy Authority), without prejudice to any other administrative or judicial remedy.

Changes to the Privacy Policy

This privacy policy is subject to amendments and updates. Users are invited to refer to the updated version.

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