Privacy Notice

Who we are

Guild Living Limited, a limited company registered in England under company number 11701607, whose registered address is One Coleman Street, London, United Kingdom, EC2R 5AA and whose main trading address is One Coleman Street, London, United Kingdom, EC2R 5AA (Guild, us or we) is the Data Controller over any personal data we process about you for the purposes set out in this privacy notice.

The privacy notice outlines what personal data Guild collects and processes about you in various situations, which we have explained below. In short, such situations may be when you interact with this website; when you attend one of our events; when we market to you and any other interaction you have with us via this website, telephone, email (or otherwise) and during which we process your personal data. Our employees and Guild Members are covered under separate privacy notices.

If you have any concerns about your personal data that we may hold or wish to exercise your Data Subject Rights (see below), please contact our Data Protection Officer. Our Data Protection Officer is Thorntons Law LLP, and can be contacted using the following methods: 

  • by email at [email protected]
  • by telephone on 07525592176, or 
  • by post at Thorntons Law LLP | Solicitors | Whitehall House | 33 Yeaman Shore | Dundee DD1 4BJ

What is personal data?

Personal Data: means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Special Category of Data: means personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation.

When we use the term ‘personal data’ we mean both personal data and special category of data.

Our Processing

The table below sets out what personal data we process about you, where we get it from, why we use it, our legal basis and who we share it with. Please note that your personal data will be held in the UK and the Netherlands. We will not share your personal data with any other organisation or third parties without seeking your prior consent. Exceptions to this are:

1. where we are required to share your personal data in accordance with law or any regulatory requirements to which Guild is subject or where we are undergoing a corporate restructure;

2. where necessary, we may share your data with other companies in our corporate group;

3. where we use third parties to undertake certain activities on our behalf and which involve processing personal date in order to do this. These include: HubSpot (our marketing platform supplier). Hubspot holds our data in secure servers in The Netherlands. The UK deems the EEA has having adequate measures in place to protect your personal data. Where we engage third parties and it involves processing personal data on our behalf, we shall undertake appropriate due diligence on our suppliers and ensure appropriate organisational, technical and contractual measures are put in place to protect your personal data; or 

4. if stated in the table below.


Personal Data

Where do we get it from?

Legal Basis

Will we share it other with our suppliers noted above?

To respond to enquiries about us or our services. 

Name, Email, other contact information and any personal information you provide to us.

From you.

It is in our legitimate interest to respond to your enquiries to the benefit of our business.


To market our services, ideals or aims with a view to converting inquiries and marketing activity into sales for our business.

Name, email address, telephone, address, your requirements relating to residential care or otherwise. 

From you.

Our legal basis is that it is in our legitimate interest to market our services, ideals or aims. We may also rely on consent for certain marketing activity and where this is the case, we will obtain this from you separately.


To compile statistics about the use of our website including traffic, usage patterns, user numbers, sales and other information with a view to improving the website, our marketing strategy and for internal system administration.

IP Address; URLs starting with a referring site; information on how you use the website including web browser type, version and operating system; information on any website you leave our website to visit.

From cookies. Further information on how Guild uses cookies is available in our Cookies Policy. 

Our legal basis for essential cookies is that it is in our legitimate interest to use these to operate the website. For other cookies, we rely on your consent 

Please see our Cookie Policy.

Is my personal data transferred outside the UK or EEA?

We may sometimes use third party data processors that are located outside of the UK. Our supplier Hubspot (marketing platform) stores some of our data in The Netherlands. The UK has deemed that the EEA ensures an adequate level of protection for your personal data. 

Is my personal data safe?

Guild works hard to protect you personal data and has adopted appropriate technical and organisational measures to keep it safe from unauthorised disclosure, alteration or destruction. 

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to Guild via the internet; any transmission is at your own risk. 

How can I stop Guild using my personal data for marketing purposes if I no longer wish to receive communications from Guild?

If you no longer wish to receive marketing communication from Guild you can unsubscribe within each marketing communication or contact our DPO (details above). 

How long will Guild retain my personal data?

Guild will keep your personal data for no longer than is necessary for the purpose we obtained it for or until such time that you withdraw your consent and exercise your right to request that Guild stops processing your personal data.

Does Guild make any automated decisions about me or profile my personal data?

Guild does not make automated decisions about you which produce legal effects for you or significantly affects you.

What are my rights in relation to the personal data Guild holds about me?

We have summarised your rights below. Please contact our Data Protection Officer at [email protected] to exercise these.

  • If we are relying on your consent, you can withdraw your consent at any time, at which point we shall stop processing your personal data in that way. Please note this does not affect the legality of our processing up to the date of your withdrawal of consent.
  • You can seek to restrict our processing of your personal data, ask us to rectify any personal data we hold about you or object to us processing your personal data for the purposes stated above.
  • You have the right to lodge a complaint with the Information Commissioners Office (ICO) if you think that we have infringed your rights. You can find more information about reporting a matter to the ICO at the following link:
  • You have the right to access personal data held by us about you.
  • In certain circumstances you have the right to ask us to provide you with your personal data in a structured, commonly used and machine-readable format to allow you (or us on your behalf) to transmit this information to another party. More information can be found at 
  • In certain circumstances you have the right to ask us to erase the personal data we hold about you. Such circumstances include (a) where we no longer need your personal data for the purposes set out above; (b) if you withdraw your consent to our processing; (c) if you object to our processing based on our legitimate interest and we have no overriding legitimate grounds to continue processing your personal data; (d) if we process the data unlawfully; or (e) where the personal data has to be erased to comply with legal obligation to which we are subject. We will consider any such request in line with applicable data protection laws. Please note this is not an absolute right and there may be circumstances where we choose not to delete all of the personal data we hold about you. More information about your right of erasure can be found at 

Third Party Links 

Guild’s website may, from time to time, contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy notices and that we do not accept any responsibility or liability for these notices or for any personal data that may be collected through these websites or services, such as contact and location data. Please check these notices before you submit any personal data to these websites or use these services.

Changes to Privacy Notice 

We reserve the right to amend this privacy notice. However any changes we may make to our privacy notice in the future will be communicated to you in some manner. This privacy notice was last updated in December 2020.


Questions, comments and requests regarding this privacy notice are welcomed and should be addressed to our DPO (details above). Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you.